How One Operator Used AMP Visual Mapping to Add Over a Half-Million Dollars In Retail Sales
Recently, a multi-site operator using AMP set out to answer a simple question:
Could a smarter kiosk layout meaningfully change what customers choose and what they spend?
Thanks to the AMP Kiosk Visual Mapping feature, they didn’t have to wonder. They could test, tweak, and
optimize kiosk screens across their 25+ locations to find the right combination to drive the most retail sales.
Visual Mapping: Built for Flexibility, Designed for Growth
AMP’s Visual Mapping for its best-in-class kiosks lets operators upload custom images for key kiosk screens, like home, wash selection, and membership selection, then define tappable zones over those images to create a fully branded, interactive experience.
- No predefined layouts. No rigid button placement.
- You decide where interactive elements live on the screen.
Best of all, it’s a 100% self-service tool inside the AMP Portal, so updates can happen as fast as you can
upload an image and click “save” as often as you want or need
- Want to test a new menu at just one site? Easy
- Need to push a holiday-themed membership layout to your top five locations? Done.
- Have an idea on Monday morning and want it live by lunch? You can.
That level of speed and control was key to what came next.
Testing the Theory: Do Fewer Choices Drive Better Outcomes?
The operator had long offered four wash levels but noticed a consistent trend: Too many customers were
choosing the lowest-priced option. Not because it was the best fit for their vehicle, but because it was first, cheapest, and easiest. This created two core challenges:
- Customers often received a lesser experience than expected.
- The site’s average ticket was dragged down by overexposure to the lowest-margin product.
The operator didn’t want to eliminate the budget-friendly option entirely, but they did want to test how the experience might change if that option wasn’t front and center for single-wash buyers.
With Visual Mapping, the team began testing layouts that adjusted which washes were shown and how they were presented. The most effective version limited the lowest-tier wash to a secondary path, removing it from the primary retail menu, and used visuals to spotlight the value of higher-tier packages.
Internally, the team developed several unique layout concepts. Each was deployed to a different cohort of
sites… instantly. No dev queues. No tickets. No rollout delays. And if a test produced an unexpected result? It could be retracted just as easily.
With real-time access to POS data and robust dashboard reporting of the key sales metrics at each test
location, the marketing team could immediately track performance, analyze impact, and quickly identify the most effective version. Then, once again, in minutes, they deployed the winning layout fleetwide.
Wash Mix Shift – Before vs. After Visual Mapping
| Wash Type | Before Change | After Change | Net Change |
| Premium Wash | 18.9% | 24.7% | +5.8 pts |
| Mid-Tier Plus | 17.6% | 22.9% | +5.3 pts |
| Mid-Tier | 28.3% | 42.6% | +14.3 pts |
| Entry-Level | 35.2% | 9.9% | –25.3 pts |
In the first 30 days of deployment the change produced:
- Daily retail revenue increased by $1,748
- Weekly lift hit $12,239
- Monthly impact reached +$52,453
Projecting farther out, the operator expects to see a $650K+ annual revenue increase in single retail wash
sales alone, all without changing prices or adding labor. At the same time their staff monitored for impacts to volume, customer satisfaction, and repeat visits – all metrics easily monitored via AMP’s reporting engine.
The results?
- Total retail wash volumes continued to climb at their previously projected rates
- Customer sentiment regarding the quality of the wash improved
- Retail users continued to return and purchase the higher ticket washes
Why It Matters
This kind of agility just isn’t possible with most systems. Competitor platforms require operators to submit
menu update requests to their POS provider, often waiting days or even weeks for changes to go live. Even then the changes are limited by rigid layout structures that don’t allow operators the freedom to customize. If the change has a negative impact or is executed incorrectly? The process to revert follows the same, slow process making a bad move even worse.
With AMP, it’s point-and-click:
- Upload your own image
- Define the tap zones
- Hit “save”
Whether you want to A/B test a menu, react to customer feedback, or promote a new service, AMP gives you instant and unrestricted control over how your brand shows up at the kiosk; no clunky request process. No ticketing system. No roadblocks to unlocking your creativity.
The Bottom Line
This case is more than just a revenue win. It’s proof that kiosk UX matters, and that smart, flexible operators can turn every screen into a revenue lever. With AMP’s Visual Mapping, they’re not just running washes they’re running data driven experiments against theories then taking them to scale.
Want to test your next big idea?
Visual Mapping is already a part of the AMP kiosk system now. Reach out to schedule a consultation to see what’s possible.
